Digital marketing

Digital Marketing

As the name suggests, digital marketing is marketing on online platforms (search engines, social media platforms). The more your products and services are visible to your customers, the better the chance of them buying your product.

 

In the Digital Marketing space, we provide the following services:

SEO (Search Engine Optimization)

SEO is an art of making changes to your websites and the eco-system surrounding the same that results in your website(s) showing up in the initial pages of popular search engines (like Google – with 93%+ market share).

 

The work of an SEO expert is similar to that of a gardener – right effort results in a healthy plant.

Our services include:

Website Health Check / Audit

We use industry leading tools to provide you valuable insights about your website. We make changes to your website to resolve the issues identified.

Please reach out to us for your free SEO report. Based on the report, we can perform one or more of the following services to improve the online presence of your website:

  • On-page optimization
  • Off-page optimization
  • Link Building
  • Increase Domain Rating / Page Ranking [DR / PR]
(Dont know what the above terms are? Please click here to learn more about them.)

Keyword research

Our search engine experts can review your website to recommend the information that you must include for popular search engines to provide preference to your site. We use popular research tools to come up with the keywords.

Competitor website analysis

Your competition is getting better online sales? We can audit their website and provide you with information that can help you evolve your digital strategy. Please contact us for more information.

SMO (Social Media Networks)

Social Media Networks (such as Facebook, LinkedIn, Instagram, YouTube, TikTok, etc), owing to their popularity and heavy usage, have become an extremely important platform for digital marketing. These platforms sell ad spaces which we can leverage to market your platform and services.

As part of our SMO offering, we work with you to help define your SMO strategy that will include:
  • – Identifying the target platforms
  • – Agreeing target audience and keywords

SMO can become very expensive if not managed carefully. We work with you to agree on setting up strategies to ensure that the marketing budget is used carefully.

PPC (Pay Per Click)

Pay per click is very similar to SMO wherein, we purchase keywords on popular search engines. When your potential customers search on those keywords, your advertisement is shown. You are charged once your potential customer clicks on your ad and lands to your website.

Google ad-words is one of the most popular PPC programs in the world.

PPC, like SMO, can become very expensive if not managed carefully. We work with you to agree on setting up strategies to ensure that the marketing budget is used carefully.